Major Lazer “Keep It Goin’ Louder”

It’s another one of those Wild 94.9-style voice distorting Akon knockoffs. This is a maxi-single in the classic sense: the radio edit and 11 other versions. The Tommie Sunshine Radio Edit is extra obnoxious, and it’s what the car ahead of me in the Jack in the Box drive-thru at 2:30 a.m. Sunday morning is always playing. It makes me wonder how their order was even taken, but perhaps the workers use fancy headsets purchased from headsets.com.
With 12 versions, one is sure to stand out. I like the Superchumbo Louder Mix, because it uses a lot of the style found earlier this decade. The problem is that hook has no soul, and every remix obviously has to use the hook. The most ambitious DJ still has to keep the basic premise of the song intact. But at least this version has enough other distractions. Even at nearly eight minutes in duration, it’s pleasing to me. It’s like when you eat cake because of the frosting. The Superchumbo Harder Mix is a bit, um, trancier but also good. I like this Superchumbo guy.
The Diplo Mix has similar synths to “You’re Not Alone” by Olive, but then doesn’t every song? Still, it’s nice to hear it again. No wonder sampling is such a successful template for cutting a track. The Mixin’ Marc Mix and Dub have it too, but it sounds better in the Diplo Mix. The Mixin’ Marc Mix has a more modern club feel to it. The Diplo Mix sounds dated enough that it could sneak onto the turntable at the Edge in Palo Alto.

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