More Apple-and-now-Droid advertising music. Just like Chairlift, Orba Squara, Mozella and countless others, it’s the kind of cheery winter music you listen to because it’s too cold to go outside. It’s a dream come true that such music is so popular these days, and I am not looking forward to the “what were we thinking” mentality that will no doubt haunt us sometime next decade, the same way we reflect on emo today.
“What I Wouldn’t Do” and “New Heights” are about what you’d expect and are more fine renditions of this subgenre. “Blow Away” has a little more pep to it and perhaps shows some evolution. I guess it’s hard to say, because some would classify this all as Rilo Kiley retread, but like with anything you can get as granular as you want.
“Happier” sounds like an old Paula Cole song. That’s tragically unhip.
And it goes on. The songs all sound a little different but have the same underlying theme of iPod music. I’m very happy with this record because it stays in my comfort zone but still manages to skirt the edges of what I want to hear in an album. Cheers to them.
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